Public Offerings in Switzerland, the EU, and the UK

Conduct a Public Offerings Without an Approved Prospectus

Swiss AMF AG specialises in public offerings without need for regulatory approval by structuring public offerings under available legal exemptions in Switzerland, the European Union, and the United Kingdom. These are true public offerings which can be advertised without restiction, and marketed to all types of investors. We can structure your raise in one, any, or all of these jurisdictions, depending on your commercial objectives.

When structured correctly, these offerings do not require prospectus approval from any regulator, allowing you to be fully compliant and ready to begin raising capital in less than 30 days. We prepare your prospectus and deliver the complete legal, regulatory, and compliance framework that gets you to market quickly, without compromising legal certainty or investor protection.

Swiss AMF AG is based in Zug, Switzerland, and advises a wide range of clients including corporate issuers, investment vehicles, fintech companies, portfolio managers, and financial intermediaries. All offerings are handled confidentially, efficiently, and with full jurisdictional alignment.

What this means for you? It means it’s a real public offering, where you are:

  • Free to advertise without restricion (via marketing, public announcements, on your website, etc.)
  • Free to market to all types of investors
  • Not confined to the regulatory approval process saving ~6 months
  • Not subject to waiting periods
  • Not subject to costly or delayed filing obligations
  • Ready to launch and raise capital in under 30 days

Our services include:

  • Jurisdictional and legal eligibility assessment
  • Structuring based on applicable legal exemptions
  • Drafting of investor documents (prospectus, information memoranda, subscription forms, disclaimers)
  • Review of marketing strategy and distribution compliance
  • Cross-border structuring for Switzerland, the EU, and the UK
  • Investor onboarding setup, including AML and risk disclosures
  • Full regulatory reasoning for internal records and audits

Please note, we do not publish our structuring methods. Each offering is privately and custom designed to reflect the client’s unique situation, business model, target jurisdictions, and investor profile.

Public Offerings With an Approved Prospectus

Where exemptions are not available, or where the strategy requires it, we also manage public offerings that require a formally approved prospectus.

We support offerings under:

  • The Swiss Financial Services Act (FinSA)
  • The EU Prospectus Regulation (EU 2017/1129)
  • The UK Prospectus Regulation (retained EU law)
  • The U.S. Securities Act of 1933, including registered public offerings and international offerings compliant with applicable SEC registration requirements

Approved public offerings Are suitable for:

  • Large-scale capital raises across multiple countries
  • Public distribution to retail investors without exemption limits
  • Listings on regulated or recognised stock exchanges
  • Passporting or regulatory recognition in other jurisdictions
  • Dual-track offerings (exempt and prospectus-based)

We manage the complete process, including:

  • Drafting and review of the prospectus and required disclosures
  • Coordination with regulators and listing authorities
  • Preparation of risk factors, financials, and marketing review
  • Investor eligibility, classification, and compliance infrastructure
  • Post-launch regulatory and governance support

Speed, Compliance, and Cross-Border Capability

With Swiss AMF AG, you do not need to navigate regulatory processes alone. Our role is to deliver your offering in a way that is:

  • Fully compliant under the relevant laws
  • Optimised for speed to market
  • Structured to avoid unnecessary approvals (where legally permitted)
  • Prepared for audit, inspection, and regulatory review
  • Legally secure across Switzerland, the EU, and the UK

We coordinate with regulators, exchanges, legal counsel, sponsors, and professional service providers. Every element of the offering is verified for compliance, and structured to operate lawfully without delays.

Timeline to Launch

  • Exempt offerings (no prospectus approval): ~30 calendar days
  • Offerings with an approved prospectus: generally ~6 months

Our team begins work immediately upon engagement, and manages the full lifecycle of the offering, from strategy through to launch.

Contact

To assess your eligibility, request a confidential review, or begin structuring your public offering without an approved prospectus, contact us today.